LG Electronics is known for producing a huge range of products; smart phones, washing machines, home theatre systems, refrigerators, you name it. Among the extensive lists of things LG makes, their microwaves have struck a chord with Australian consumers.
Canstar Blue microwave customer satisfaction survey results
A brief history of the brand
LG was founded as GoldStar in 1958, in the wake of the Korean War. The company was responsible for Korea’s first radios, TVs, fridges, washing machines, and air conditioners. LG expanded to the United States in 1982, and a 1995 merger with Lucky Chemical saw the company’s name change to LG Electronics. Through the rest of the 90s and the 00s, the company was responsible for the production of many world-firsts, including the first CDMA digital mobile phone, and the world’s first 60-inch plasma TV.
What our survey respondents say…
Earlier in 2015 Canstar Blue surveyed just over 1,000 people who had bought a new microwave in the last 3 years. These are some of the comments, among others, made by survey respondents who had purchased an LG microwave.
Very easy to use and operate, simple functionality and stylish design. Does the job well and has a touch door as well as other features. Affordably priced | It is sometimes hard to reheat the inner-part of food, especially pies. |
Great for reheating and defrosting. I do not use it for cooking. | Don’t like cleaning it |
Easy to use, no weird buttons to make sense of, quieter than old microwave | Stainless steel marks easily |
Works brilliantly much better than all I previously have owned | All the many various setting are very complicated to use and the instruction manual doesn’t explain things properly. |
It heats and reheats food quickly and evenly. | A bit small, should have gone larger |
Source: Canstar Blue microwave survey – 2015
LG’s microwaves
LG’s range of microwave ovens includes both standard and ‘over-the-range’ microwaves, and LG has developed and implemented a number of innovations in their microwaves. LG’s innovative microwave cleaning technology EasyClean was introduced in 2013, and in 2014 LG introduced their Lightwave Charcoal Microwave Oven; a microwave oven which uses a charcoal filament along with Grill Temp Control to allow for a much more fine-tuned, specific, and high-quality microwave usage.
Other microwave brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who had recently bought a microwave – in this case, 1,010 people.
The other microwave brands in this year’s survey are:
- Breville
- Panasonic
- Samsung
- Sharp
- Whirlpool
- Kambrook
You can view microwave survey results here.
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