Microwaves are one of the greatest conveniences that modernity has brought to us, and this shows in the fact that two thirds of Australians don’t think they could go without their trusty microwave oven. Canstar Blue’s 2015 microwave comparison saw Breville take out top honours for customer satisfaction, beating out competing brands such as LG and Panasonic. Here’s some information about the winning brand, and if you want to see the full results of the microwave survey and report, you can do that here.
Canstar Blue microwave customer satisfaction survey results
A brief history of the brand
Breville was created in 1932 by two Australians; Bill O’Brien and Harry Norville. They came up with the company name by combining their last names, and began making and selling radios and later on, mine detectors for World War II.
After the war, the company looked towards appliances, and from the 60s onwards began a continuing period of research and development, which has led to over 100 active patents and more than 40 international design awards for the company.
The past few years have seen Breville attempting to shift its brand towards the upper part of the Australian market by offering high-end products such as the Boss and the Oracle; a high-velocity blender and a high-end coffee machine respectively.
Some of Breville’s notable innovations
Breville is responsible for the creation of a large number of innovative appliance products, including:
- The adjustable-height sandwich press
- The high wall heating electric wok
- The active-arm citrus press
- The world’s first juice extractor capable of juicing whole fruit
Breville has brought their knack for innovation to their microwaves as well, developing the Quick Touch microwave to make reheating, cooking, and defrosting different food types easier for microwave users. You can read about the Breville Quick Touch in more detail here.
What our survey respondents say…
Earlier in 2015 Canstar Blue surveyed just over 1,000 people who had bought a new microwave in the last 3 years. These are some of the comments, among others, made by survey respondents who had purchased a Breville microwave.
| Love it can do so much more than my other one, love the colour love how easy it is to use | It’s a little complicated to use at first. |
| Very good microwave, very effective and reliable. | Does not defrost as good as my last microwave |
| Easy to use. Quick timer good. Even cooking – no hot or cold spots or rings. Good light. Ok to clean. | Black body – hard to read what’s on the buttons. Only beeps when it finishes, doesn’t beep after that as a reminder – this is a real nuisance!!! |
| Has many functions, works well, looks good in kitchen. | No numbers… Can’t put in the exact time I want my food to get reheat/cooked |
Source: Canstar Blue microwave survey – 2015
Other microwave brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who had recently bought a microwave – in this case, 1,010 people.
The other microwave brands in this year’s survey are:
- LG
- Panasonic
- Samsung
- Sharp
- Whirlpool
- Kambrook
You can view microwave results here.
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