One of the world’s most prolific electronics companies, Samsung Electronics manufactures and sells a huge range of products, including smartphones, televisions, and of course, microwaves.
Samsung introduced its microwaves to the South Korean domestic market in 1979, and Samsung microwaves the international market not long after. They were originally seen as inferior products when they made their way to the US; however a partnership with American company General Electric saw their microwaves re-enter the US market under a different name, and Samsung’s microwaves quickly found success against the Japanese microwaves dominating the market at the time.
Canstar Blue microwave customer satisfaction survey results
Samsung’s microwave innovations
Samsung has worked to develop and implement innovative features into its microwaves, such as its Smart Multi Sensor technology and 3-Way Convection Cooking. Samsung microwaves are also notable for their ceramic enamel interior, which is both extremely durable and easy to clean.
Here are just a few of the innovative features that Samsung microwaves have:
- Slim Fry – fry food in your microwave without adding any oil
- Smart Multi Sense – Microwave sensors ensure complete cooking of food, and even defrosting of frozen food
- Steam Clean – Clean your microwave using steam rather than harsh cleaning chemicals
- Triple Distribution – Three antennas are used to generate cooking heat, rather than the standard one antenna
What our survey respondents say…
Earlier in 2015 Canstar Blue surveyed just over 1,000 people who had bought a new microwave in the last 3 years. These are some of the comments, among others, made by survey respondents who had purchased a Samsung microwave.
| Top brand , easy to understand and operate, looks good matching other items in the area | The defrost & special cook functions are not very clear |
| I love that it is grey inside as white ones discolor after a while | The instruction book was printed on thin paper with small font text. Illustrations could have been better. |
| It is quiet and it is high powered and cooks well and evenly | The display is not bright enough and the buttons are not the easiest to see and to press |
| Nice stainless steel look, value for money | A dial would be better than pressing buttons |
| A trusted brand, functional, good size and price and have had no problems with it. Heats food well. | Defrost sometimes cooks food |
Source: www.canstarblue.com.au Microwave survey 2015, conducted by Colmar Brunton
Other microwave brands we rated
Canstar Blue commissions Colmar Brunton to regularly survey Australian consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who had recently bought a microwave – in this case, 1,010 people.
The other microwave brands in this year’s survey are:
- Breville
- LG
- Panasonic
- Sharp
- Whirlpool
- Kambrook
You can view microwave survey results here.
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